How To Grow Your Audience on Instagram (Meta’s Actual Tips)

A friend of mine had a meeting with an actual rep from Meta who shared these tips on how to grow your audience, reach, and engagement to succeed on Instagram.

Let’s jump into it.

• Post reels! And a smattering of carousels. 5 reels a week is the sweet spot.
• Make sure your posts have an immediate hook. Show something to grab people’s attention first, then give details. Don’t lose them in the build up or giving context first.
• Participate in some trends (audio, post prompts, etc.)
• However, know that hashtags don’t do much
• Use key words in your captions and in your video images
• You need to capture your audience in the first 3 seconds of video
• Encourage DMs. For example, offer something (like a digital freebie) to your audience and tell them to DM you a word or emoji to get it sent to them. You can find tools to automate this (like Linktree).
• Humor does well; keep it light
• Remember to (re)introduce yourself once in a while to new followers/remind current followers what you’re about; tell them who you are and what you do/offer
• Keep people entertained – that’s what keeps them on the social media platforms in the first place, and that’s what the platforms reward you for
• It’s ok to repost old content that’s done well

There you have it! Algorithms constantly change and keep creators guessing, but as of right now Meta is saying that these are the things that work. Now go create some more amazing content 😘

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